Two Roads Brewing Co. in Stratford, Connecticut has announced two new innovations, a "juicy" variety pack and a non-alcoholic IPA. Full details are below.
Stratford, CT – Two Roads Brewing Co. announced today that the Company will be introducing two new innovations to their portfolio as they head into the last quarter of 2022.
A New Groundbreaking “Juicy” Variety Package
The brand announced a first-of-its-kind, 16oz Hazy IPA variety 6-pack. The Juicy Box will contain two 16oz cans of each of their “Juicy Family” offerings, including Lil’ Juicy Hazy IPA, Mega Juicy Hazy Imperial IPA and the extremely popular and highly acclaimed Two Juicy Hazy Double IPA.
“We wanted to give customers a whole new way to ‘Keep it Juicy’,” says Director of Marketing, Collin Kennedy. “When looking at the craft landscape, this a truly innovative package. In our research, we saw very few brands have released a 16oz 6-pack, and we’re excited to be one of the first to do so with a hazy IPA variety lineup. We know the IPA drinker tends to hop around between ABVs based on occasion and we continue to see a demand for higher ABV products. The Juicy Box innovation delivers three high-quality, on-trend hazy IPAs with three tiers of ABV – 6.2%, 8.2% and 10.2%, all in a convenient pack. It’s a true ‘Road Less Traveled’ package using existing brand equity we’ve built in the Juicy Family these last couple of years.”