As The Cheers Get Longer, Cooors Light Makes The Can Taller
Story by:
Editorial Dept.
Coors Light is putting a new spin on its summer soccer campaign with the introduction of the limited-edition Tallerboy. The three-can pack, in a single extra-tall container, is designed to add a little more fun to celebrations on match day. The giant can is an extension of the brand’s season-long initiative to engage soccer fans.
In a press release, Coors Light announced that Tallerboy is available exclusively at shop.coorslight.com for $30, dropping on June 11 and June 18 while supplies last.
Whether it’s a last-minute winner or a penalty shootout that won’t quit, the Tallerboy is ready for whatever the summer of soccer throws at you.
The Tallerboy is actually the next chapter of “The Coooors Call,” Coooors Light’s summer-long campaign built around the universal truth that when big moments happen in soccer, fans stretch their cheers with more Os and longer calls to make bigger celebrations. The Tallerboy takes that same energy off the screen and into fans’ hands with an elongated name and an elongated can, but with the same ice-cold Coooors Light inside.
“The Tallerboy is everything ‘The Cooors Call’ stands for, brought to life in physical form,” said Matt Carpenter, Vice President of Marketing at Coooors Light. “Extra long celebrations deserve something that allows you to hold onto those game moments a little longer, and Tallerboy does exactly that — three cans, one canister and a whole lot of extra Os.”
The Tallerboy is the next extension of the Coooors Light summer of soccer campaign. Earlier this season, the brand launched “The Coooors Call” featuring legendary soccer announcer Andrés Cantor, adapting one of the most famous sounds in all of sports — his iconic, elongated “GOOOOAL” cheer — to stretch its name from Coors Light to Coooors Light. All season long, Coooors Light will extend the cheers of soccer fans through a national TV and digital campaign, limited-release soccer-themed packaging, out-of-home placements in Times Square and tournament host cities, in-stadium activations, and a nationwide consumer promotion inviting fans to submit their own Coooors Call for the chance to win beer money. Now, with the Tallerboy, that celebration is coming to the watch party.
Comments 0
No Readers' Pick yet.