There seems to be some confusion regarding the use of the terms “on-premise” and “on-premises” when it comes to the retail alcohol industry (and for our purposes the beer industry). This story exists solely to help people understand their correct usage.
The word “premise” according to Merriam-Webster is a “proposition antecedently supposed or proved as a basis of argument or inference,” or “something assumed or taken for granted.” However, in common usage, the word premise is most often associated with books, films or television shows.
A book, film or TV show’s premise can usually be summed up in a single sentence and can be synonymous with a logline. Thus, a narrative premise can be defined as “the initial state of affairs that drives the plot.”
Now what does all this lexicology have to do with selling beer? That’s the rub: it has become commonplace within the beer industry for institutions and professionals, even fellow journalists, to refer to beer that is consumed on location where it is sold such as brewery taprooms, brewpubs, restaurants and bars as “on-premise.”
However, as you can see above, the definition of premise does not match that term when referring to beer consumed at those locations.
The term that people are looking for is “on-premises.”